Consumers are increasingly turning to digital solutions in order to manage their daily needs. By taking advantage of today’s technologically advanced world, there are many opportunities for credit unions to innovate and enhance member experience, beginning with building meaningful and authentic connections with members.

Research is projecting a 80% increase in text messages going out to consumers across all industries over the next year. As more businesses communicate with consumers using one-to-one text messaging, CUs who do not adopt the technology risk losing members. In addition, text messaging has an almost non-existent opt-out rate. For financial institutions, integrating a direct text messaging solution can improve the bottom-line by a mile.