The use of SMS for business is gaining more popularity as a new research has found that 98% of customer will read incoming messages, 86% of businesses report that texting generates engagement 6 to 8 times higher than email, and 75% of customers will redeem offers sent via SMS.

While SMS can be effectively included as part of a marketing strategy, brands must adhere to regulatory requirements and practice standard text messaging etiquette to keep their relationships with customers safe and beneficial.

Federal and local governments around the world regulate the use of business text messages. It is imperative that businesses be aware of regulatory requirements wherever they operate and where their customers are located.