Customer outreach is the best way for telecommunication companies to nurture and maintain the relationships that lead to brand loyalty and retention. 

This consistency of major events in the telecommunications field affords companies a long runway to plan their outreach to be timely, appropriate, personalized, and useful.

With recurring quarterly events, each message is an opportunity to get to know a customer better, so that you’re constantly nurturing the relationship and building the bridge from casual customer to brand ambassador. 

This whitepaper will review some of the major quarterly campaigns that telcos can use to plan their yearly outreach, illustrated with real-life examples from major telco companies, and then discuss specific strategies to make those campaigns more effective.

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