Improving Omnichannel Customer Experience in Financial Services
Today’s connected customers demand services according to their individual preferences whenever, wherever and however they interact with brands - on their phones, on tablets, on social media, in branch, online, over text, the list goes on. And banking is no exception. Banks now need to learn from industries such as retail that greatly value customer experience. Traditionally banks have spent the majority of their efforts on transaction execution, a smaller part of the whole journey.
While digital banking has become the default for many customers, there are still those who value the personal touch. And even those who favor banking through an app often prefer personalized and human interactions for complex financial products. As banks continue to make progress in digitizing the customer experience, they must also remember that omnichannel includes the critical human side of the equation.
Customers expect seamless and consistent interactions regardless of the channel. Therefore, financial service providers need to ramp up their customer engagement strategies to deliver the most frictionless customer experience. To maximize sales, banks must effectively combine digital and human channels to create a seamless omnichannel offering.
In this webinar, we discuss:
Why financial service brands need to focus on the customer lifecycle and experience
The strategies they can enact to enhance their omnichannel experience
How they can break down data silos and deliver a unified customer experience
Speaker(s):
Scott McArthur, Chief Revenue Officer, Statflo, John Rocco, VP of Marketing, Canadian Banking
Oops! Something went wrong while submitting the form.
More Webinars
You Might Also Like
Sorry, it looks like there are no webinars in this category at the moment. Please check back again later for updates or browse our other webinar options.
More Webinars
You Might Also Like
Sorry, it looks like there are no webinars in this category at the moment. Please check back again later for updates or browse our other webinar options.
Never miss another webinar
Missed our latest live webinar? Couldn't get your question in? Subscribe to never miss out on valuable insight again.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New Post to Your Inbox!
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.